Sports Drinks Industry Analysis Essay Example for Free

Sports Drinks Industry Analysis Essay Coconut water is technically a fruit juice, extracted from coconuts. It is a popular refreshing beverage widely consumed in tropical countries, commonly sold fresh by street vendors still in its green shell, and drunk through a straw. Euromonitor Internationals soft drinks data shows that Brazil is currently the worlds largest market for packaged coconut water. Coconut waters success in Brazil indicates that major opportunities exist in other tropical countries where the drink is part of local beverage consumption culture, such as Indonesia, India, Malaysia and Ecuador. At present, virtually all coconut water in such markets is still consumed fresh rather than packaged. However, as these countries packaged food and beverage markets continue to develop in terms of sophistication, consumers will eventually be compelled by the advantages of purchasing their favorite liquid refreshment in an easily portable, convenient and hygienic format to suit consumption occasions in more formal environments. Seeing the marketability and increasing demand for coconut beverage, it gives the proponents an idea to establish this kind of business through feasibility study. Since there is no existing industry of tonic drink in Sultan Kudarat, it will encourage investors to invest in a newly proposed project. G. BRIEF DESCRIPTION OF THE PROJECT COCO DRINK is a natural isotonic beverage that is high in potassium and other electrolytes. Great for any active lifestyle, it is an effective rehydration beverage for before, during or after exercise. COCO DRINK is a milk-like beverage product that was process through spray drying technique that can be reconstituted in hot or cold water. For those unflavored drinks, it has a milky-white color, bland or neutral. It has a smooth mouth feel and safe to drink, with long shelf life and is cheaper than dairy-based milk drinks. COCO DRINK is also available in different blends, such as coco-Choco, coco-ube, coco-pandan, and other natural flavorings. These are available in bottles, cans, and tetra-packs. H. RISK AND MITIGATION RISK MITIGATION Peace and order Coordinate with the Philippine National police in the locality in case unnecessary events will occur. Unavailability of raw materials Seek for other suppliers of raw material to meet the daily demand and to make raw materials available at all times. Theft/ pilferage Built- in Close Circuit Television would be of help in determining fraud in the business. Hire a well oriented and trust worthy employees. Facilities Malfunction Check and maintain the facilities weekly. Purchase a high quality equipment to meet its useful life. Hire qualified and responsible operator. Product spoilage Refrigerate and freeze the product to prevent from spoilage. Pasteurize the coconut water to prolong its shelf life. Fortuitous events such as, earthquake and fire Secure the building and personnel through insurances. Presence of other tonic drinks. Promote the health benefits of COCO DRINK Develop good technical and marketing strategies. Produce high quality products. I. DEFINITION OF TERMS Electrolytes- is a solution that is capable of conducting electricity. (Electrolytes are commonly found in fruit juices, coconut water, sports drinks, milk, and many fruits and vegetables) Rehydration- is defined as the excessive loss of body fluid. Isotonic- Pertains to a solution in the body having the same osmotic pressure. (Sports drinks are sometimes designed in an isotonic way to assist athletes in rehydrating while balancing electrolytes). Pasteurize- is a process of heating a food, which is usually a liquid, to a specific temperature for a predefined length of time and then immediately cooling it after it is removed from the heat. (This process slows spoilage due to microbial growth in the food. ) Chlorinated water- is water added by chlorine and serves as a method of water purification to make it fit for human consumption as drinking water. J. SUMMARY AND FINDINGS A. MARKETING FEASIBILITY Energy drinks market has experienced significant growth in recent years owing to the craze toward high activities. The proposed project will be materialized in the form of quality products. The target customers are local markets through pharmaceutical drug stores, health and food stores, grocery stores, supermarkets and the likes. B. TECHNICAL FEASIBILITY The manufacturing company will operate 8hrs/day at 26 days a month for 12 months. In terms of technology, the company is aided of modernly designed factory equipment to ensure effective and efficient operation. The company is concerned to improve the quality of its product by choosing the right technology to fill in the packaging that cannot be spoiled by weather or other factors. C. FINANCIAL FEASIBILITY Based on the financial assumptions and projections, the project has the capacity to absorb all the expenses even there is a yearly increase in expenses. Moreover, the company has continuous increase in income yearly. D. MANAGEMENT FEASIBILITY The proponents are all capitalist partners. They will both contribute an equal amount of money or property to start the business. The manager will be responsible in establishing management. They will be responsible for the effective and efficient operation. The personnel will be hired based on the qualifications required. E. SOCIO-ECONOMIC FEASIBILITY The establishment of Coconut Tonic Drink will contribute to the economy particularly of Sultan Kudarat. It will encourage investors to venture because it has no existing industry here in the province yet. It will help to generate additional income to the government through taxes. F. CONCLUSION Based on the findings, supported by the financial projections, the establishment of coconut tonic drink is feasible. It is feasible because of the increasing demand of energy drink and nutritious beverages in local market. It will help generate additional employment in the community and improve domestic production by providing market opportunities. G. RECOMMENDATION Based on the assessment and result of the study, the following are recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. Manage the risks that may occur in their dealings with competing companies. 3. Other studies should be conducted to determine other processes to prolong the shelf life of the product, without adding chemicals and to preserving its natural flavor. I. INTRODUCTION Coconuts are different from any other fruits because it contains large quantity of water. When immature they are known as tender-nuts or jelly-nuts and may be harvested for drinking. When mature they still contain some water and can be used as seed nuts or processed to give oil from the kernel, charcoal from the hard shell and coir from the fibrous husk. Coconut water has a numerous health benefits associated, including improved digestion, boost immune system against certain infections, and aids in regulating body temperature. These are just few of the many benefits drinking coconut water can provide. Drinking coconut water daily may help to improve skin elasticity, and avoid wrinkling by keeping the skin well hydrated and providing rich nutrients to nourish, making it looking smoother. Coconut water can provide wonderful alternative to some fruit juices and whole milk, since it contains less fat and calories, and no cholesterol. Compared to energy drinks, coconut water contains less sodium, no sugar and more potassium. Through pasteurization, matured coconut water can be processed into tonic drink that is good alternative for electrolytes and milk. Coconut water could be added a mild flavor and commercialize to public. Of all natural beverages from Mother Nature, coconut tonic drink is an ideal drink, aside from water, to quench thirst and provide renewed vitality and energy for our body with all the basic nutrients, protein and vitamins this. II. MANAGEMENT ASPECT A. FORM OF BUSINESS ORGANIZATION The form of ownership is partnership which owned by the proponents namely: Sharmaine Alimajen and Hyaseth Hope Berin. B. ORGANIZATIONAL STRUCTURE C. DUTIES AND RESPONSIBILITIES OF OFFICERS AND KEY PERSONNEL The data for officers and key personnel are shown in the following job classification and its corresponding capabilities. POSITION NO. OF EMPLOYEES REQUIREMENTS RESPONSIBILITIES OWNER 2 Must be 25 years old and above, male/ female. Financially capable of putting up the business. At least Baccalaureate degree holder of BS Business Administration or BS Accountancy. With a strong vision toward the business. Can handle business operation in all aspect. With a good moral character. will act as a financial provider and has a power over his subordinates. MANAGER 1 Age 25 years old and above. With extensive experience in manufacturing company as Production Manager With strong leadership and communication skills. Knowledgeable in production planning and control. will be responsible for managing the day-to-day operations of the company. Making sure that major administrative and technical problems and concerns of the company and its clients should be monitored and addressed accordingly. Determines appropriate staff-management levels and implement strategies to ensure the efficient operation of the department. ACCOUNTANT 1 must at least a Bachelor’s Degree in Accountancy. Must have 2 years accounting work experience. Can work with minimum supervision, organized and possess good working attitude. Report to management regarding the finances of establishment. Analyze business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues and expenses or to provide advice. Advise management about issues such as resource utilization, tax strategies, and the assumptions underlying budget forecasts. BOOKKEEPER 1 Male / Female 21-30 years old. Must possess at least a Bachelor’s / College Degree, Finance / Accountancy / Banking or equivalent. At least 1-year experience as a Bookkeeper. Knowledgeable in preparing Book Reconciliation.record about the day-to-day financial transaction of the entity. Reports to the manager the financial condition of the business. CASHIER 1 Male/Female, 20-30 years old. Graduate of any four –year Business course preferably in Accounting or Banking Finance. At least 1-2 years experience in same field or clerical work. Have an experience in cashiering, check payments, remittances, reports, and transactions. will be responsible of receiving and disbursing cash. Enter purchases into cash register. Counts money, give change, and issues receipt. Maintain sufficient amounts for change. Calculates Discounts or references. Balances cash drawer and receipts. FACTORY SUPERVISOR 1 At least 2 year(s) of working experience as supervisor. Must possess at least bachelor’s degree in Business studies/ Administration/ Management. Engineering, as the job requires sufficient knowledge in plant mechanics. Control and monitors processes and operations that take place at a plant or factory. FACTORY WORKER 10 Male/ Female Highschool Graduate 18 to 30 years old Preferably have 1 year experience in production work. Willing to work overtime. will be the one to operate the factory equipment, in-charge of packaging and sealing the product. DRIVER. 1 Has a 6 months experience Male not more than 35 years old. At least high school graduate or college level Will drive truck to transport and deliver materials. Maintains telephone contact with base to receive instruction. Keeps record of products transported. Obtains customer signature or collects payments for delivered goods or delivery charges. Assists in loading and unloading truck items. Other task that might be assigned from time to time. SECUTITY GUARDS 2 at least have a 1-year experience as security guard. Male, 25-35 years old. Must possess at least a Vocational Diploma / Short Course Certificate. Willing to work nine shifting hours. whose duty is to keep the area free from espionage and other harmful individuals and attacks. D. LABOR REQUIREMENTS TABLE 2. 1 SCHEDULE TIME POSITION SCHEDULE TIME Monthly Salary Monday- Friday Saturday IN(am) Out(pm) IN(am) Out(pm) Manager 8:00 5:00 8:00 5:00 P 8,060 Accountant Visit only once a week Visit only once a week 4,000 Bookkeeper 8:00 5:00 8:00 5:00 7,280 Cashier 8:00 5:00 8:00 5:00 7,280 Factory Supervisor 7:45 4:45 7:45 4:45 7,800 Factory workers 7:45 4:45 7:45 4:45 7,020 Driver 7:45 4:45 7:45 4:45 7,020 Security guards 8:00. 5:00 8:00 5:00 7,020 Coffee break time will be ten minutes only anytime between: 9:30 A. M. –10:30 A. M. and 2:30 P. M. –3:30 P. M. Lunch break will be between 12:00 NN –1:00 P. M. (Monday to Saturday). E. BUSINESS POLICIES AND REGULATION These will be the formal statement and rules of the projected project to be implemented by the future management. 1. The manager will report all related problems and all project aspect to the management 2. The cashier is required to perform cash count every day and report to the management about receipts and disbursement every month. 3. Manager should report to higher authority major administrative and technical problems and concerns of the company. 4. The bookkeeper should present financial report monthly. 5. Segregation of duties shall be properly observed. 6. The operation shall be monitored regularly. 7. All transaction must be properly authorized and approved by the manager. 8. Information about the project operation shall be held strictly confidential and shall not be divulged to any person, except authorized by the manager. 9. Terms of sale will be on cash basis. In case of receivables, 30 days will be the credit term. 10. Help each employee to obtain his maximum efficiency and effectiveness through a updated training and development program. 11. Treat each employee with fairness and respect. 12. Recognize and reward efficiency, discipline, and dedication to duty and responsibility. F. PROJECT SCHEDULE TABLE 2. 2 TIME TABLE ACTIVITIES MAR APR JUN JUL AUG SEPT OCT NOV DEC Planning Building of factory Business permits preparation Canvassing and acquiring of office supplies, furnitures and office and factory equipments Positioning of purchased materials into the building Hiring of employees Negotiate to suppliers Formal start of operation III. MARKETING ASPECT A. INDUSTRY The coconut, popularly known as the â€Å"Tree of Life†, is one of the most important crops in the Philippines. It substantially contributes to the countries yearly income and is a major source of foreign exchange being an export winner. The Philippines remains as the world’s leading supplier of traditional coconut products. In 2010, 3. 56M hectares areas planted to coconut. Forty-eight percent (48%), (1,595,120 ha) of all coconut is planted to Mindanao and is produces fifty-six percent (56%), (8. 1M tons) of the total production. In Region XII alone, production of coconut was up by about 11%. Around 44% of coconut production of the region was in Sarangani Province. Cotabato Province contributed about 20% and Sultan Kudarat and South Cotabato produced about 18% each. Crop Production in region XII. The coconut production growth rate in first quarter is 11. 25% generally. (Source: regional Economic Situitioner-First quarter 2012). B. COMPETITION In Philippines energy drinks market, new entrants do not seem as a strong competitive pressure. The existing soft drink industry is already dominated by experienced dominant players with over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy drink industry is fully saturated unless the new entrants come with an acceptable differentiation. Despite the previously made optimistic postulation that coconut tonic drink could turn out to be the next Gatorade, there are other impediments still to be hurdled like widespread consumer unfamiliarity. These are the competitors existing: Extra Joss (PT Bintang Toedjoe) Lipovitan ( Taisho Pharmaceutical) Powerade (The Coca-Cola Export Corp) Gatorade (PepsiCo International Inc). Samurai ® energy drink (Coca-Cola Philippines) Cobra (Asia Brewery Inc) C. THREAT OF ENTRY Generally, when industry profits increase, it would be possible for additional firms to enter the market to take advantage of the high profit levels, over the driving profits for all firms in the industry. However, in Philippines energy drink markets, new entrants do not seem as a strong competitive pressure. Experienced dominant players already dominate the existing soft drink industry over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy industry is fully saturated unless the new entrants come with an acceptable differentiation. As entrants, the proposed project should truly â€Å"somebody† to be able to gain an absolute competitive advantage within this industry. If the product were distinct, there will be no fear of product substitution. Once the proponents gained an absolute advantage within the industry, they should deal with suppliers who may have strong bargaining power over pricing on the ingredients needed. D. MARKET ENVIRONMENT The COCO DRINK will be distributed in leading markets and drugstore all over the Province. E. MARKETING STRATEGIES A. MARKET The manufacturing company will produce a quality healthy drink that can renew vitality and energy for our body with all the wonderful nutrients, protein and vitamins this drink contains. The variety of flavours that COCO DRINK has gives consumers a wide selection of its taste preference. The selling of coconut tonic drink does not limit only within the locality but also to the nearby provinces. Products will directly distribute to supermarkets, grocery stores and health food stores. The selling price is is affordable which can reach by all people especially for low income. People can found COCO DRINK easily. The distribution spreads well until the end users. So that more people can have tonic drink as their energy drinks choice B. CHANNEL OF DISTRIBUTION The proposed business will act as a supplier of coconut tonic drink into local markets. FIGURE 3. 1 CHANNEL OF DISTRIBUTION C. PRICE STUDY In a research conducted, there is no existing industry of coconut tonic drink here in Sultan Kudarat. Since coconut tonic drink is the best alternative for electrolyte drinks, the project had foregone a research in pricing of different energy Drink Company of its products. They are selling with a mark-up of 20% to 35% more than the average factory price of the product. As a strategy, the project will reduce 20% in the price of the product of the existing competitors. F. DEMAND AND SUPPLY ANALYSIS Total Philippines Energy Drink Sales Volume 2006 – YTD OCT 2009 Source: Nielsen Retail Index FIGURE 3. 2 ENERGY DRINK SALES The geographic scope of the competitive rivalry explains some of the economic features found in the energy drink industry as shown in Figure above. Two major players dominate the sector – Extra Joss ® is the leader of the energy drink Philippines and boasts a market share of around 68%, followed by Cobra at about 18% in 2008. As we can see in the figure above, the portrait of energy drinks lifecycle have high demand. Overall, energy drinks category only accounts for 0. 5% of the Total Philippines Beverage industry. IV. TECHNICAL ASPECT A. PRODUCT The main product of SHASETH manufacturing company is a coconut tonic drink, coconut juice extracted from a mature coconut, process, and add some flavours to prolong its shelf life. The product will be available in three kinds of packaging: bottle, can, and tetra pack. The said product is process in two different ways: flavours, and unflavoured. This tonic drink is packed full of electrolytes as potassium, magnesium, calcium and phosphorus, affording its naturally isotonic composition. Hence, it has the potential to pull in a completely new audience, such as health-conscious women who have previously shied away from conventional sports drinks. It is a natural tonic or high-energy drink, a good alternative for electrolytes. This product is also good for infants, since the percentage of arginine, alanine, cysteine and serene in the protein of coconut water is higher than those of cow’s milk. Mature Coconut Water Tender Coconut Water Total solids% 5. 4 6. 5 Reducing sugars % 0. 2 4. 4 Minerals % 0. 5 0. 6 Protein % 0. 1 0. 01 Fat % 0. 1 0. 01 Acidity mg % 60. 0 120. 0 pH 5. 2 4. 5 Potassium mg% 247. 0 290. 0 Sodium mg% 48. 0 42. 0 Calcium mg% 40. 0 44. 0 Magnesium mg % 15. 0 10. 0 Phosphorous mg% 6. 3 9. 2 Iron mg% 79. 0 106. 0 Copper mg% 26. 0 26. 0 Source: SatyavatiKrishnankutty (1987) Recommended Nutrient B. MANUFACTURING PROCESS. A product facility was set-up and operated in a semi-commercial scale with the following general specifications: Capacity: Medium scale operation (approximately 500 nuts/day) Expected yield: Approximately 50kg. instant coconut skim milk per day. Starting process for instant (mature) coconut beverage FIGURE 4. 1 MANUFACTURING PROCESS Mature coconut beverage is process through medium scale operation. It needs the mature stage of a coconut (approximately 500 nuts per day), soak, and wash it in chlorinated water (200 ppm). De-shell, pare, and disintegrate coconut meat and coconut juice. Extract and separate the cream. Collect CSM (heating to 90C to coagulate the proteins) decanting whey to concentrate the protein coagulum. Add back some of the cream, centrifuge solids, premixed encapsulating agent, bulking agent, and other required ingredients. Blend, filter, and homogenize using high pressure to reduce fat sizes. Place in a holding tanks and feed in a pre-heated spray dryer stabilized at 150-180+/-5? C. Spray dry at 150? -180C inlet, 70-95? C outlet, with feed rate of 30-50 ml/min. Air-cool to room temperature. Add premixed flavouring, sweetener and other ingredients, dried fruit bits etc. , vitamin mineral blends. Dry mix, pack, seal and label. Store in a cool and dry place. (Source: Department of Science and Technology) C. LOCATION AND AREA The proposed project is located at Barangay Obial, Kalamansig, Sultan Kudarat, portion of lot 437, pls-50, Title no. T-15843 port. That is near to the coconut federation, which is located at lot 472, pls-504, to sustain the daily capacity of nuts needed for manufacturing. The building that consists of factory and office has an area of 200 square meters within the total land area of 400 square meters. The distance of the manufacturing company is 150 meters away from the coconut plantation. D. FACTORY EQUIPMENTS TABLE 4. 1 FACTORY EQUIPMENTS DEPRECIATION Equipments Quantity Acquisition cost Useful life (Years) Annual depreciation Desheller 1 P 63,000 15 P 3,780 Disintegrator 1 126,000 15 7,560 Screw press 1 21,000 15 1,260 Centrifuge 1 63,000 15 3,780 Homogenizer 1 84,000 15 5,040 Holding, Blending and Balance tanks 1 277,200 15 16,632 Spray dryer 1 210,000 15 12,600 Tumble 1 67,200 15 4,032 Ribbon mixer 67,200 15 4,032 Form-fill-seal machine 1 105,000 15 6,300 Walk-in-freezer 1 252,000 15 15,120 Upright refrigerator 1 50,400 15 3,024 TOTAL 11 P 1,386,000 P 83,160 Note: Factory equipment has a salvage value of 10% of its acquisition cost. Factory equipment must be reacquired after 15 years and unit cost is projected to increase by 5%. E. OFFICE EQUIPMENT AND FURNITURES TABLE 4. 2 OFFICE AND FURNITURE DEPRECIATION Office equipment furniture Quantity Acquisition cost Useful life (years) Annual depreciation Computer 1 P 20,000 10 P 2,000 Printer 1 3,500 10 350 Aircon 1 16,700 10 1,670 Table 2 2,000 10 200 Office chairs 2 1,500 10 150 Plastic chairs 2 300 10 30 Cabinet 1 6,000 10 600 TOTAL P 50,000 P 5,000 Note: Office equipments and furniture must be reacquired after 10 years and unit cost is projected to increased 5% per annum. F. OFFICE SUPPLIES. Office supplies Qty. / year Price Year 1 Year 2 Year 3 Year 4 Year 5 Computer ink 24 P 150 P 3,600 P 4,680 P6,084 P 7,909. 2 P 10,282 Calculator 3 125 375 487. 5 633. 75 824 1,071 Puncher 3 70 210 273 354. 9 461 600 Fastener 2boxes 50 100 130 169 220 286 Ball pen 2 boxes 150 300 390 507 659 857 Bond paper 18rims 200 3,600 4,680 6,084 7,909 10,282 Scissor 10 15 150 195 253. 5 330 428 Scotch tape 30 15 450 585 760. 5 989 1,285 Pencil 2 boxes 32. 50 65 84. 5 109. 85 142. 80 186 Carbon paper 6 rims 145 870 1,131 1,470. 3 1,911 2,484 stapler 4 70 280 364 473. 2 615 799 TOTAL P 10,000 P 13,000 P 16,900 P21,970. P28,561 Note: Office supplies will be acquired every year. Unit cost will increase 3% per annum. TABLE 4. 3 G. PLAN LOCATION AND FLOOR PLAN The manufacturing company is placed at the portion of lot 473 with area of 400 square meters located at Barangay Obial, Kalamansig. V. SOCIO-ECONOMIC DESIRABILITY OF THE BUSINESS The proposed project carried cheep is the development of socio economic sector particularly here in Sultan Kudarat. 1. Establishment of this business will help to generate additional employment in the community. 2. It will improve domestic production by providing market opportunities. 3. It will generate additional income to the government through taxes. 4. It will raise additional income to the coconut growers in the municipality. 5. It will provide additional revenue to the province and it will help to improve the said municipality. SUMMARY OF THE FINDINGS, CONCLUSIONS, AND RECOMMENDATION A. SUMMARY OF FINDINGS Based on the assessment and result of the study made by the proponents, establishment of coconut tonic drink in Obial, Kalamnsig is feasible. The proponents prove that the place where proposed project is located is the best source of coconut tonic drink due to wide plantation of coconut. B. CONLUSION After considering the different aspects in conducting this feasibility study, the proponents found out that the establishment of coconut tonic drink in Kalansig is feasible. It is because of the increasing demand of energy drink and nutritious beverages in local market. C. RECOMMENDATION After assessing the result of the study, the following are highly recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. It should manage the risk that may occur in their dealings with competing companies. 3. Further studies should be conducted to determine other process to prolong the shelf life of the product without adding chemicals on it and to preserve its natural flavour. 4. Product should undergo laboratory test to make sure that it will pass the quality food standard. 5. Proper sanitation must highly observe. VI. FINANCIAL ASPECT A. UNDERLYING ASSUMPTIONS These assumptions are the basis in computing the financial projections. 1. Sales will increased by 6% per annum. 2. Purchases will increase by 3% annually. 3. Operating expense except for depreciation and legal fees will increase by 3% per annum. 4. Trade receivables at the end of the year are 30% of the year’s sales. 5. Assumed that the target markets are local health food stores, supermarkets, and grocery stores. 6. Project cost is P 4,107,938 with bank financing of 75% payable within 5 years with 8% interest rate and based on diminishing balance. 7. Finished goods inventory at the end of period will be 5% of goods available for sale. 8. Operating hours per day is 8 hours for 26 days monthly. 9. Depreciation expense will be based on straight line method. (see exhibit D) 10. Sales schedule 11. Salary is composed of their respective salary, SSS, and other benefits. It is assumed that SSS and other benefits is 20% of their salary. 12. Withdrawal is 30% of year’s net income starting 2nd year. 13. Income tax provision is 30% of income before tax. B. BALANCE SHEET PROJECTIONS C. INCOME STATEMENT PROJECTIONS D. CASHFLOW PROJECTIONS E. FINANCIAL SUMMARY F. PRODUCTION/OPERATING REQUIREMENTS The SHASETH manufacturing company will operate at Barangay Obial, Kalamansig, Sultan Kudarat. In operating the business, it will require a capital of P 4,107,938 that will be used at the start of operation to fund the purchase of goods and other necessary materials needed to manufacture the coconut tonic drink. Also included to the capital required are the cost of 400 square meter land and 200 square meter building. The factory equipment that has been purchased has a capacity of working 500 nuts a day. G. SUPPORTING SCHEDULE VI. SOCIO ECONOMIC DIVERSITY OF THE PROJECT REFERENCES: Sources and Cites Alibaba. com Google. com Wikipedia. com Organizations/Local Government Department of Trade and Industry Department of Science and Technology Sultan Kudarat Provincial Assessor’s Office Others Regional Economic Situitioner Nielsen Retail Index SatyavatiKrishnankutty We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike, our goal has always been to give consumers what they want now, as well as to anticipate their future tastes, and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. Our branding strategy is to enter the market by carving a new niche of protein-enriched energizing sports drinks. Our objective is to educate consumers about the new drink, as well as to make a profit and gain market share in the industry. We hope that by being market leaders, our name will become synonymous with the new drink category, and will aid in our sustaining a competitive advantage over the copy-cats that are sure to flock the market after the new products’ introduction and subsequent success. Our primary target market is 18-34 year old females who will use our sports drink whenever they needed a boost: at work, in the gym, or just when they felt like it. The secondary target market is 18-34 year old males who fall into much the same socio-cultural and economic category as the primary target market. The Nike Motion energy drink will be positioned as a high-end item, costing $2 per environmentally-friendly can. It will come in a variety of fruit flavors and will boast the replenishment of electrolytes and other essential vitamins and minerals. We hope that high-frequency mass market penetration using multi-media advertisements will spread the word and raise awareness about Nike Motion. National distribution will follow in supermarkets, pharmacies, health food stores, and gourmet retailers. The Nike brand name, accompanied by its strong brand image, will differentiate the product and maintain its popularity via the market leader and differentiation strategy the company has chosen. [2. 0] Environmental Analysis Economic Trends: The X and Y generations, our target markets, comprise about 110 million people of the United States population. They are, generally speaking, well-educated, and earn relatively higher incomes, thus allowing for much of their disposable income to be spent on health-oriented products, such as the new beverage we are planning to launch, Nike Motion. Neither positive, nor negative economic trends, such as changes in interest rates, inflation, DGP, etc. are not likely to have a significant impact on our product, since it’s not a high priced luxury item whose demand would be affected by theses factors. The quality of sports drinks consumed doesn’t really depend on the income of the consumers, since these are relatively inexpensive, everyday products. As a general trend however it is worth mentioning that the economy as a whole is growing in the United States as well as in other parts of the world, allowing for an ever increasing standa.

Locke, Hobbes, Mill, Thoreau :: Politics Philosophy Sociology

John Locke John Locke explains the state of nature as a state of equality in which no one has power over another, and all are free to do as they please. He notes, however, that this liberty does not equal license to abuse others, and that natural law exists even in the state of nature. Each individual in the state of nature has the power to execute natural laws, which are universal. I believe that Locke is correct in his analysis of the state of nature however; Locke‘s theory includes many assumptions. First is the assumption of a system of morality, the natural law derives from a theory of justice, a set of rights. No one would have any "rights" at all in the absence of a moral code applicable to human actions, nor would there be any standard of "just" punishment. Locke frequently uses the term "rights" and appeals to conscience and "calm reason", all of which reflect his assumptions about justice and morality. For individual property to exist, there must be a means for individuals to appropriate the things around them. Locke starts out with the idea of the property of person; each person owns his or her own body, and all the labor that they perform with the body. When an individual adds their own labor, their own property, to a foreign object or good, that object becomes their own because they have added their labor. This appropriation of goods does not demand the consent of humankind in general, each person has license to appropriate things in this way by individual initiative. Locke then places a bound on this type of acquisition, a person may only acquire as many things in this way as he or she can reasonably use to their advantage. One can only take so much as one can use. Lock applies these rules to land: a person in a state of nature can claim land by adding labor to it, building house on it or farming on it, but only so much as that person can reasonably use without waste. Locke then defines labor as the determining factor of value, the tool by which humans make their world a more advantageous and rewarding place to inhabit. Locke states that in order for a civil society to be established, the individuals must forfeit some of their rights that they have in the state of nature. This needs to be done so everyone can live together in peace.

Narrative of the Life of Frederick Douglass Essay

Frederick Douglass’ Narrative the Life of Frederick Douglass, an American Slave, Written by Himself, was first published in 1845 when author was approximately twenty-eight years old, the autobiography was widely circulated and critically acclaimed by his contemporaries. Remarkable for its vivid descriptions, clarity of tone, and powerful rhetoric, Douglass’ narrative details the deplorable conditions suffered by slaves and dispels prevailing myths about slavery (myths that sanitized its evils and that implied that slaves themselves were better off under its rule). Douglass boldly includes the exact names and locations of the persons and events he reproves. Most poignantly, he paints a vivid picture of the emotional and spiritual life of an individual slave, revealing his raw frustrations, intense inner yearnings, fears, and aspirations, making him a kind of â€Å"everyman† with whom sympathetic readers could easily identify. The first eight Books detail Douglass’ life on the Wye plantation and in Baltimore, his awakening of consciousness and broadening perception of a wider world. Books Nine and Ten show Douglass in a state of transition, undergoing a metamorphosis of sorts, whereby a â€Å"slave becomes a man†. It is only in the final book, Eleven, that we learn of Douglass’ determination to escape and his arrival in New York, and Massachusetts. (Out of concern for Douglass’ welfare, and for the welfare of slaves still aspiring to escape, neither the route of his journey nor his means of transport is described). Reading the text within the context of the Hero Quest theme, Douglass is regarded as a man on a journey of self discovery, one who develops, along the way, a thirst for social justice and learns to view with a critical eye reigning institutions and ideologies. Douglass entitles his narrative Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself. He emphasizes the narrative or account of his life rather than the adventures, thereby elevating the narrative from a mere â€Å"interesting† story to an instructive, conscientious construction and reconstruction of his life.   His title introduces the idea of literacy as an inherent and organic part of his experiences and identity. This bridge, indicated by the comma, intensifies the noun and pivotally designates his narrative as an authorized act, one by which he constructs an identity based on a systematic structuring of details that ultimately leads to the transformation of the man. Douglass sets a paradigm for objectifying his subjective experience by rendering an eyewitness account of slavery that typifies that of most American slaves. Hence, he posits a titular argument to prepare his audience for its (the title’s) inherent claim: he, Frederick Douglass, was a man who was made a slave. Douglass’ Narrative can be examined in light of both its historical and personal contexts. Together, Douglass’ immediate, individual situation, the setting into which he was born, his family and pivotal relationships, his inward struggles and aspirations as well as the wider social and political landscape against which his journey unfolds. In early years he was a slave on a large plantation in Talbot County, Maryland where he lived separate from his family and suffered greatly from hunger and cold. Douglass begins his narrative with riveting details but relies primarily on memory or capitalizes on the lack thereof to prove an argument rather than recapitulate a tale. His descriptions are structured to counter his audience’s stereotypical, inaccurate views. Therefore, he begins with specific details of the geographical location of his birthplace. Born Frederick Augustus Bailey in February 1814, in Tuckahoe, Maryland (he changed his name to Frederick Douglass after his escape to the North), he was the son of Harriet Bailey, daughter of Isaac Bailey, a free man, and Betsy Bailey, the slave of Aaron Anthony. Speaking of his birth and parentage in his first autobiography Narrative of the Life of Frederick Douglass, an American Slave (1845), Douglass says, I have no accurate knowledge of my age never having seen any authentic record containing it. By far the larger part of the slaves know as little of their ages as horses know of theirs, and it is the wish of most masters within my knowledge to keep their slaves thus ignorant. I do not remember to have ever met a slave who could tell his birthday. They seldom come nearer to it than planting- time, harvest-time, cherry-time, spring-time, or fall-time. A want of information concerning my own was a source of unhappiness to me even during childhood. The white children could tell their ages. I could not tell why I ought to be deprived of the same privilege . . . (13) This statement is followed by descriptions of customs on Maryland’s Eastern Shore. He also includes a description of Captain Anthony’s homestead and Colonel Lloyd’s, plantation to foreground claims that slave masters lived in opulence while their slaves lived in abject poverty. After providing verifiable places and incidents, Douglass substantiates his general claims, an effective strategy that relegates the condition of the slave to circumstances that deny him the â€Å"tools† that would logically empower any human being and which are the inherent rights of the dominant culture. Hence, he uses specifics to makes his subjective experience typical and subsequently ascribes it to slaves generally as well as to himself. Douglass’ account, is inclusive instead of exclusive. Douglass also recognizes familial relationships as cultural determinants of identity. Therefore, he posits the lack of knowledge regarding his parentage as a deterrent for healthy socialization. Although he knows his mother’s name and remembers seeing her a few times, they do not have a mother-child relationship, nor does he know his father. Douglass reports: My mother was named Harriet Bailey. She was the Daughter of Isaac and Betsey Bailey, both colored, and quite dark. My mother was of a darker complexion than either my grandmother or grandfather. My father was a white man. He was admitted to be such by all I ever heard speak of my parentage. The opinion was also whispered that my master was my father†¦. (Narrative 13) Initially, it might be assumed that his mother’s absence and then-lack of intimacy do not affect him during the formative years of his life while he lived with his grandparents, who provided emotional and physical support. In fact, he summarily says, â€Å"I never saw my mother, to know her as such, more than four or five times in my life; and each of these times was very short in duration, and at night† (13-14). In this case, Douglass’ silences only distance him from the text and his mother, thereby objectifying both and intensifying the gravity of the particular performance act in the mother/son relationship, a normative construct within the culture but an anomaly within the slave culture. Although she traveled over twelve miles a night from Mr. Steward’s farm, the place of her employment, risking physical punishment just to spend a few moments with her son, young Douglass was not aware, or chose not to acknowledge, the gravity of her sacrifice, at least not in this narrative. When she died after a short illness, Douglass’ unemotional response is anticipated: â€Å"Never having enjoyed, to any considerable extent, her soothing presence, her tender and watchful care, I received the tidings of her death with much the same emotions I should have probably felt at the death of a stranger† (14), for it is consistent with his argument, which negates the concept of a slave family and its lineage. The mystery that surrounded his parentage haunted him throughout his life and figured prominently in his identity quest. Not knowing his father’s identity or his birthday proved to be a major source of anxiety, for he continuously stressed the importance of knowing one’s birth date and tried to provide an estimation of his age, another determinant of his identity. Douglass says, â€Å"The nearest estimate I can give makes me now between twenty-seven and twenty-eight years of age. I come to this, from hearing my master say, some time during 1835, I was about seventeen years old† (13). In Narrative, Douglass estimates that he is 27 or 28 years old in 1845, and he extends this description and uses this tenuous information as a basis for attacking slavery’s destruction of the family and its perpetuation of ignorance: I know nothing; the means of knowing were withheld from me. My mother and I were separated when I was but an infant—before I knew her as my mother. It is a common custom, in the part of Maryland from which I ran away, to part children from their mothers at a very early age. Frequently, before the child has reached its twelfth month, its mother is taken from it, and hired out on some farm a considerable distance off, and the child is placed under the care of an old woman, too old for field labor. For what this separation is done, I do not know, unless it be to hinder the development of the child’s affection toward its mother, and to destroy the natural affection of the mother for the child. This is the inevitable result. (13-14) This lengthy quotation shows how Douglass uses the assessment of his age, although inaccurate, and the description of his separation from his mother as powerful ammunition for his abolitionist rhetoric. Continuing his attack, Douglass notes the absence of familial ties among slaves and indirectly critiques slavery as a system that bolsters a racial hierarchy that obliterates the legal, unalienable rights of the slaves, placing them outside of human discourse and reducing them to property only in a system of â€Å"glaring odiousness, that slaveholders have ordained, and by law established† (14). Therefore, most women did not have husbands, and children did not know their fathers, although it was common knowledge that in many cases the masters were the fathers. Douglass suspects that he is among this unfortunate group. He concludes that slave masters were the only benefactors: â€Å"This is done too obviously to administer to their own lusts, and make a gratification of their wicked desires profitable as well as pleasurable; for by this cunning arrangement, the slaveholder, in cases not a few, sustains to his slaves the double relation of master and father† (14). Douglass takes a specific, subjective experience and generalizes about slavery. He argues that the family as an institution was nonexistent for the slave, for it was slavery’s aim to destroy the sacredness of the family, one of America’s principal institutions. This argument supports the claim that slavery not only dehumanized slaves, but it also relegated them to the position of other and disconnected them from the mores and conventions of the patriarchy. At age seven he is â€Å"providentially† sent to Baltimore to live with his owner’s son-in-law Hugh Auld. Auld’s kindly wife, Sophia, commences to teach Douglass to read but is halted by her husband who lectures her fiercely about the dangers of educating slaves, pronouncing that literacy would render them â€Å"unmanageable†, â€Å"discontented and unhappy.† Auld’s virulent reaction illuminates for Douglass the power of literacy and its key role in the social domination of one population over another. Upon this realization, Douglass, by his own wit and ingenuity, teaches himself to read, risking severe punishment by devouring in secret every text that comes his way. The Columbian Orator, an anthology of essays on social justice and democracy, especially affects him. Among the essays are Sheridan’s treatise on Catholic emancipation and a fictionalized dialogue in which a slave and his slaveholder debate the merits of slavery, the slave arguing so persuasively that his master sets him free. The Columbian Orator illuminates for Douglass fundamental tenets of human rights and propels him to a new understanding of the philosophical claims against slavery and the enormity of its evils. However, with this expanded consciousness comes new inward distress. Douglass recalls, â€Å"I could at times feel that learning to read had been a curse rather than a blessing. It had given me a view of my wretched condition, without the remedy†(84). He admits that—feeling trapped and frustrated by his inability to act—†I often found myself regretting my own existence, and wishing myself dead†(85). Still, he is propelled forward by a burgeoning sense of social justice and by a thirst to learn more about slavery and the mysterious term abolitionism. As his awareness grows, he resolves to some day run away. Realizing that he may need to forge his own pass, he sets out to learn to write-cajoling and bribing white boys to teach him, tracing letters on the prows of ships, marking fences with pieces of coal. When Douglass is fifteen, he returns to his owner’s plantation. There, Douglass’ inexperience in the fields is viewed as laziness, and he is sent for disciplinary purposes to the home of Mr. Covey, a tenant farmer renown for his cruel treatment of slaves. Under Covey, Douglass endures repeated physical abuse and incessant, grueling labor. The ordeal nearly destroys Douglass, leading him close to despair, causing him to question God’s very existence. He writes: â€Å"I was broken in body, soul, and spirit. My natural elasticity was crushed, my intellect languished, the disposition to read departed . . .† (105). He recalls standing along the shores of the Chesapeake. Seeing the ships sailing north, he felt the tremendous weight of his enslavement and prayed to God for deliverance: â€Å"The glad ship is gone; . . I am left in the hottest hell of unending slavery. God, save me! God, deliver me! Let me be free! Is there any God? Why am I a slave? I will run away. I will not stand it. Get caught, or get clear, I’ll try it†(107). This secret resolution sustains him amid the dark months with Covey, offering him a glimmer of hope. It is under Covey’s charge that Douglass experiences a pivotal, life-changing event. After suffering several fierce beatings, Douglass flees to his master but is forced to return to Covey, whereupon he is attacked with a horsewhip. Douglass recounts that â€Å"at this moment—from whence came the spirit I don’t know—I resolved to fight; and suiting my action to the resolution, I seized Covey hard by the throat; and as I did so, I rose†(l12). For hours, the two men fight. In the end, Douglass gets the better of his overseer, drawing much blood and winning an unspoken reprieve from further attacks. Douglass assents that â€Å"this battle with Mr. Covey was the turning point in my career as a slave. It rekindled the few expiring embers of freedom, and revived within me a sense of my own manhood. It recalled the departed self-confidence and inspired me again with a determination to be free† (113). The physical confrontations with Covey proved to be the turning point in Douglass’ life. After several brutal whipping, Douglass was overcome by a new sense of power and self-preservation, and assumed authority over his life. As an agent who maintained a defensive posture, which symbolized his confrontation with the dominant power, he not only changed himself, but he also redefined the source of power. Douglass resisted all Covey’s attempts to beat him, proclaiming was resolved to fight, and, what was better still, I was actually hard at it†¦ it is — was the turning point in my ‘life as a slave.’ It rekindled in my breast the smoldering embers of liberty; it brought up my Baltimore dreams, and revived a sense of my own manhood† (54). Maintaining a defensive posture, Douglass was elevated to a new plateau, and his transformation from slave to man was made complete:†Ã¢â‚¬ ¦ I now resolved that, however long I might remain a slave in form, the day had passed forever when I could be a slave in fact† (54).  Ã‚   The triumph in this altercation sets a precedent in the narrative tradition that parallels similar themes in early American writings.   Emotionally free to exercise his intellect and dream of his eventual emancipation, Douglass regained his self-confidence and became a viable leader in the black community where he was physically and spatially enslaved until a traitor foiled his escape plans. After his year with Covey Douglass is sent to a more humane master, where he is able, clandestinely, to teach over forty slaves to read and write. There, with a growing sense of agency, Douglass inspires several of his fellow slaves to join him in â€Å"one noble effort to be free†(122), but on the morning of their intended departure, the conspirators are discovered, beaten, and jailed. Alone in prison, Douglass anticipates that he will be sold to a plantation in the deep south, but miraculously he is sent back to Baltimore and hired out to a shipbuilder. Douglass fares better under this new arrangement: he learns caulking and is granted the autonomy to make his own contracts. Yet even so, he suffers barbs of racism and oppression: he is nearly beaten to death by white shipyard workers; he smarts at the dictate that every cent of his earnings must go to his master. Once again he plots to escape, this time deciding to go it alone, though it requires leaving behind his beloved fellow slaves. As Douglass’ narrative draws to a close, we see him arriving safely first in New York, and then in New Bedford, Massachusetts where Douglass sets up a home for himself and his bride. It is here that Douglass first reads The Liberator (â€Å"The paper became my meat and my drink. My soul was set all on fire†). He befriends William Lloyd Garrison and joins the American Anti-slavery society as a speaker on their lecture tour. Here the narrative triumphantly ends (though, as the students knew from their research, for Douglass it is only the beginning of a long life of activism). In the course of the narrative, we have seen, in Douglass, an evolution of consciousness; the hero grows increasingly aware of and implicated in larger social and political forces. His aspirations widen, his powers of agency increase as he enters directly into the course and flow of historical events. Douglass explores another crucial aspect of the culture and unveils the ignorance that permeated the slave’s life; he exposes the reality that undergirded slavery: â€Å"the white man’s power to enslave the black man† lay in the white man’s ability to keep the black man ignorant (32). Recognizing the pathway to freedom, he became resolute in seeking an education: What he most dreaded, that I most desired, what he most loved, that I most hated. That which to him was a great evil, to be carefully shunned, was to me a great good, to be diligently sought; and the argument which he so warmly urged, against my learning to read, only served to inspire me with a desire and determination to learn. (32) Douglass’ recognition of the parity of literacy and freedom is an epiphany and becomes a distinguishing mark in the development of the slave narrative. Sophia Auld adhered to her husband’s mandate and subsequently embraced his philosophy, but not without sacrificing her humanness. Douglass’ characterization of Mrs. Auld points toward other noteworthy social issues. Her actions suggest that she, like the slave is victimized by a male dominated practice that denied slaves and women educational opportunities as well as other basic freedoms. Therefore, women like Sophia who blindly obeyed their husbands were transformed by the practices of a patriarchal system. Following her husband’s precepts, her â€Å"tender heart became stone, and the lamb-like disposition gave way to one of tiger-like fierceness† as she was divested of her previously esteemed Christian qualities (34). Slavery usurped even the powerful virtues of Christianity, further confusing a skeptical child and providing commentary on religion, another cultural practice. For Douglass, however, the key to freedom was not to be found in religion or social relationships, but within literacy, an empowering, transforming agency.    Works Cited Douglass, Frederick. Narrative of the Life of Frederick Douglass, An American Slave. Ed. Houston A. Baker, Jr. New York: Penguin, 1986.

The Market Crash of 1929 Essay - 1463 Words

The Market Crash of 1929 Wall Street Crash, stock market crash in the United States in 1929. In 1927, after having focused on investing abroad and with the US economy growing stronger, the financiers based in New Yorks Wall Streetturned their attention to their home market. As they bought into the stock market, so the prices of securities rose. As they bought more and more, prices went higher and higher, and ordinary investors were attracted to invest by the apparently effortless boom that was created. By the middle of 1929 it was estimated that about nine million Americans (out of a population of 122 million) had capital†¦show more content†¦On the following day, Black Thursday, more than twice those numbers were traded. On Monday nine million shares changed hands; $14 billion had been wiped off the value of shares in less than a week. Then, on Black Tuesday, everything fell apart; the share p rice of many big companies including General Electric and Woolworth collapsed. In that one day more than 16 million shares were traded and another $10 billion was wiped off share values. What happened on Wall Street was mirrored on other stock exchanges in the United States from Chicago to San Francisco. It was a stark end to a decade that had been marked by optimism, high employment, and prosperity. Not surprisingly, confidence in banks and bankers, the stock market and stockbrokers evaporated. Bankruptciesand destitution were rife. Mortgageforeclosures increased. The middle classes retrenched. Many lost their jobs; unemployment rose by nearly two million within half a year. Although when it began some thought it was merely a welcome correction in the market, the crash marked the start of the worldwide Great Depression and created the conditions for the New Deal introduced by Franklin D. Roosevelt in 1933. New Deal, name given to the peacetime domestic programme of United States president Franklin D. Roosevelt, and especially to the innovative measures taken between 1933 and 1938 to counteract theShow MoreRelatedThe Stock Market Crash of 19291289 Words   |  6 Pageshome or in the bank into the stock market. People migrated to the prosperous cities with the hopes of finding much better life. In the 1920s, the stock market reputation did not appear to be a risky investment, until 1929.First noticeable in 1925, the stock market prices began to rise as more people invested their money. During 1925 and 1926, the stock prices vacillated but in 1927, it had an upward trend. The stock market boom had started by 1928. The stock market was no longer a long-term investmentRead MoreStock Market Crash of 1929835 Words   |  4 PagesThe Stock Market Crash of 1929 was the most devastating crash in U.S. history. It started on October 24, 1929 and the downfall ended in July 1932. I always wonde red what caused this calamity. Before starting this report, I knew basic idea about the crash. It was a time of decline and huge fortunes were lost. Now I can figure out just why. The research process for my report was no easy task. The simple part was choosing my topic. As soon as I saw â€Å"Crash of 1929† on the topic list, I had my mind fixedRead MoreThe Stock Market Crash Of 19291598 Words   |  7 Pages1920’s there was a large boom in the stock market. By August 1929, there was massive expansion and stock prices reached their peak. In the words of PBS, â€Å"A boom took stock prices to peaks never before seen† (PBS 1). However, all good things eventually come to an end. What must have felt like over night, the stock market crashed and this would later be known as one of the most devastating economic downturns in U.S. history. The Stock Market Crash of 1929 was so significant but to this day people questionRead More1929 Stock Market Crash1413 Words   |  6 PagesThe 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929Â…) It was anticipated that the increases in earnings and dividends would continue. (1929Â…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market s favorite stocks. (1929Â…) Observers believed that stock market prices in the first 6 months of 1929 were high, while others saw them toRead MoreThe Stock Market Crash Of 19291683 Words   |  7 PagesOn October 29, 1929, investors took a turn for the worse and were just in the beginning of a huge crisis that would cause them to lose everything. This crash pushed many Americans to depression, suicide, and destruction. By 1933, 4,000 banks had closed and Americans started to panic. The stock market crash of 1929 was a major turning point in the history of the United States and billions of dollars were lost. During the 1920s, throughout the country, there were social, economic, and political changesRead MoreThe Stock Market Crash Of 19291437 Words   |  6 PagesBy early 1929, people across the United States were rushing to get into the stock market. The profits seemed so certain that even many companies placed money in the stock market. In addition, even more problematic, some banks placed their customers money in the stock market (without their consent). With the stock market prices rising, everything seemed fantastic. Many believe incorrectly that the stock market crash of 1929 is the same as the Great Depression when in fact; it was one of the majorRead MoreThe Stock Market Crash Of 19291590 Words   |  7 PagesThe cause of the crash in the stock market in 1929, was an incident that occurred on October 29, which was called Black Tuesday. Investors traded 16 million dollar of shares toward the New York Stock Exchange in a day, upon that billions of dollars were lost and investors lost their business or their jobs. one of the major reason why was that car and other factory produced certain quota of cars. during the great depression people who were rich is now poor and the poor and the poorer. people wereRead MoreThe Stock Market Crash of 19291013 Words   |  5 PagesBlack Tuesday was Tuesday, October 29, 1929. This was the day the New York Stock Exchange crashed. This was the single largest crash in the country. Black Tuesday hit Wall Street as investors traded 16 million shares in one day on the New York Stock Exchange. Black Tuesday wiped out thousands of investors and billions of dollars were lost. Black Tuesday was an event leading up to the stock market crash. As a result numerous Americans lost all to a lot of their savings. Black Tuesday was also knownRead MoreThe Stock Market Crash Of 19291284 Words   |  6 PagesThe Stock Market Crash of 1929 â€Å"started† on the 24th of October 1929 with 12’894’650 shares being traded; thi s is the same day that Richard Whitney went to the stock exchange and bought targeted shares in an attempt to stabilize the stock market. As will be made evident, this did not work. In fact, an even worse day, dubbed â€Å"Black Tuesday†, occurred on the 29th of October where 16’410’030 shares were traded. From the week of October 23rd to 31st the panic settled in and a total of 70.8 million sharesRead MoreStock Market Crash Of 19291432 Words   |  6 PagesStock Market Crash of 1929 The United States was experiencing great optimism and economic growth prior to the stock market crash of 1929. The conclusion of World War I in 1918 ignited this exciting time known as the â€Å"Roaring 20’s.† The key economic factors that contributed to this time is that business’ were exporting to Europe (which was still rebuilding from the war), unemployment was low, and automobiles and other goods were spreading across America creating jobs and efficiencies for